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INSPIRED BY A LEGACY

This story goes way back to 1947, when Rashtriya Optical Traders was founded by Late Mr. C. L. Batra. The name 'ROT' has been synonymous to manufacturing state-of-the-art spectacle frames and Opthalmic lenses. Pioneers in the field of manufacturing first fused bifocals in the country, ‘ROT’ continued to lead the field with innovation and vision. In 1963 ‘ROT’ collaborated with TOWA Optical Mfg. Co. Ltd., Tokyo, Japan and thus promoted TOWA Optics (India) Pvt. Ltd. to manufacture Biological Microscopes.
In the year 1978 distribution of Ophthalmic equipments and Nikon Cameras was added to their portfolio.
Rajesh Batra inherited from his father determination and a flair for business, as also his graduation in engineering from Waseda University, Tokyo, enabled him to turn a simple business into a Conglomerate.

The year 1992 saw the birth of Towa Sales Corporation, which was formed to deal exclusively in ophthalmic equipments. In 1994, TOWA diversified its trading activities and formed a separate division by the name of “PhotoVision”, which became the authorized distributors of Nikon Cameras, Photo Scanners, Binoculars etc. Photo Vision also provides Nikon worldwide warranty and specializes in the field of Digital Photo Equipment.
A man of vision, Mr. Sameer Batra, an Engineer in Computer Science joined as Director to manage & develop it further. By this time TOWA and Photo Vision had grown by leaps and bounds and are counted as one of the leading suppliers to Medical Colleges, Media, Ophthalmologists, Hospitals, Scientific and Biotechnology Research Laboratories all over India. Beginning a new Era in 1998, Mr. Chintan Batra joined as Director, thus scripting new stories of success.


CREATING THOSE WINNING IMPRESSIONS ...

In an industry dominated by giants we've held ground by anticipating the needs of our customers and managing the details that can make or break performance. We can do this because we have the best staff in business. TOWA's technical support system and the highly skilled staff of Photo Vision enables our customers to improve their performance and efficiency. Our technology experts keep them aware of new emerging tools and opportunities, that will prove valuable to them and to their business.
The success of TOWA SALES CORPORATION & PHOTO VISION is determined by its talented and visionary team  of over 100 strong staff members headed by Mr. Rajesh Batra (Chairman Managing Director), Mr. Sameer Batra (Director), Mr. Chintan Batra (Director), Mrs. Krishna Batra (Director) and Mrs. Kamlesh Batra (Director).

NOT RESTING ON THEIR LAURELS

For over 57 years specialists, whose performance depends on their technical gadgets, have consistently chosen Towa Sales Corporation & Photo Vision for their dependability and efficient services. Our goal is to build long-lasting relationships with our customers. We accomplish that goal by evolving solutions to meet their challenges. Each job becomes a team effort between our clients, our sales representatives and our well-trained engineers. Towa Sales Corporation and Photo Vision have achieved a dominant share in the ever-expanding market and thus vastly increased their total sales volume.

A NETWORK THAT KNOWS NO BOUNDARIES

The flexibility and ability to handle large-scale network makes our team a virtuoso. We continually strive for new sales and service strategies and sell the way customers want to buy. This makes us our own competitors. The spread of our network covers all four zones of the country. Realizing the importance of sales and service network we have set up branch offices and service back-up facilities all over the country. Our network allows our associate companies to capture maximum market share. To meet the growing market challenges, we restructured the company that gave us an edge over ourselves. The restructuring lead to our sales representatives, dealers and branch offices at • Chennai • Mumbai • Kolkata • Ahmedabad • Lucknow & Head office at New Delhi.


ALIGNING OUR VISION WITH OUR PARTNERS


Our experience in trading speaks volumes about us. Towa Sales Corporation & Photo Vision, when started had none but with their endeavor to win over time, they have achieved a treasure of time. For years of experience has made us a maven in market know-how, when others are still striving for it. Bringing to you state-of-the-art technology from the companies like Nikon, Optikon, Righton, Takagi & Neitz, we are devoted to disseminating the technical know-how cultivated by many years of experience. Towa Sales Corporation & Photo Vision, with their all-India Marketing Service Group and in-depth wisdom of market dynamics, provide invaluable support to their partners in building strong Brand Equity and Market Share for their products and services.

 

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Towa Sales Corporation | Photo Vision

 223, Okhla Industrial Estate, New Delhi-110 020 (INDIA)

 Tel.: +91-11-26928913, 26928914, 26925999, 26929857, Fax : +91-11-26929856

 E-mail: contact@towaphotovision.com

 

 

 Copyright Towa, 2006